The brief for Farmers "Hall of Claims" campaign was to concept a creative interpretation of a
real-world customer insurance claim. 

Farmers Claim: Mountain lions are mercurial creatures. Perched peacefully one moment, and the next they're pouncing on the hood of a car. That's what happened to one Farmers customer when a cougar ambushed their vehicle. No one was injured, and the cougar soon resumed its mid-morning nap.